Crafting an identity to match the music

What was it?

A refresh of the Nursery Rhymes 123 visual identity, a brand built around quality music.

 

The challenge

The existing identity felt disconnected from the craft and joy of the music. The stars, moon and cloud also leaned heavily towards lullabies and bedtime, missing much of what the brand was known and loved for.

 

My role

Led the development of the refreshed visual identity, retaining elements of the original logo and colour palette while introducing more personality and rhythm. We extended the new identity into a nursery rhyme picture book world, bringing more of the spirit and charm of the brand into the wider visual language.