A playful new look for
Moonbug's next chaper

What was it?

A global rebrand of Moonbug Entertainment, developed in partnership with DixonBaxi as the business evolved into a major global entertainment company.

 

The objective

Moonbug’s existing identity was corporate and primarily B2B, but the brand was increasingly appearing across consumer-facing touchpoints. We needed a warmer, more family-friendly identity that reflected the energy of our entertainment brands and worked for a screen-first, digital business.

 

My role

Partnered with DixonBaxi and Moonbug’s VP of Brand & Communications on the development of the new brand strategy and visual identity. I then led the rollout across Moonbug’s brand and marketing touchpoints.