A vibrant new look for Blippi

What was it?

A refresh of the Blippi visual identity to evolve the brand while retaining its recognisable character.

 

The objective

While the existing Blippi identity was recognisable, it was feeling dated and didn’t reflect where the brand was today. The aim was to refine and evolve the identity while creating greater appeal for parents.

 

My role

Led the creative development of the refreshed identity, refining the letterforms, icons and colour palette to create a more vibrant and contemporary brand. We then developed a new bank of stills and video assets around key Blippi themes including vehicles, animals and dinosaurs, alongside play and movement-based content.