Time to Dream, a Little Baby Bum Audidble Original bedtime series

What was it?

Oversaw the creation of the Little Baby Bum Time to Dream podcast key art and supporting launch creative for Audible.

 

The objective

Show how Little Baby Bum’s soothing audio experiences could become part of the bedtime routine for babies and toddlers, while creating a visual identity that felt right for both Little Baby Bum and Audible.

 

My role​

Led the creative direction and visual development for the key art and launch marketing collateral, working closely with the Audible team and overseeing the creative through to delivery.