An integrated brand campaign to show how CoComelon can help.

What was it?

A CoComelon integrated brand campaign designed to show how the brand can support parents through everyday toddler routines.

 

The objective

Build parental affinity by showing how CoComelon could be a useful tool for navigating everyday routines, from healthy eating and potty training to bedtime.

 

My role

Partnered with Moonbug’s Brand Marketing Director and agencies Don’t Panic and ATTN to develop the campaign messaging, visual identity and hero TV spot, alongside a spoof legal out-of-home creative and a pop-up potty training event. My team then extended the campaign across digital, including the website, social content and digital marketing.