Mindful Monsters is a set of mindfulness-inspired activity cards designed to aid children’s emotional development. Each month subscribers receive a set of seven cards split into four categories: relaxation, concentration, creativity, and positivity.
All profits from the product go to the disability charity Scope. Since launching, the cards have been used in schools, in Scope's sleep clinics, and most recently, by an NHS Trust.
This project is my baby! I designed it from scratch, creating a series of creative routes and characters that would eventually become The Mindful Monsters!
I illustrated each of the 84 activity cards and was responsible for all design and illustration across branding, packaging and digital.
You can now by personalised monster products here.
🏆 Best Creative Solution 2017 @ The DMA Awards
🏆 Best Launch Campaign 2017 @ The DMA Awards
🏆 Health & Wellness 2017 @ The DMA Awards
🏆 Charity 2017 (Silver) @ The DMA Awards
Most Innovative Fundraising Campaign @ IoF Awards
Best Donor Experience @ IoF Awards
Best Use of Digital @ IoF Awards
Most Creative Marketing @ Performance Marketing Awards
Cards are designed to teach kids basic mindfulness
Mindful Monsters welcome pack
Mobile first landing page