Cancer Research UK: Cycle 300
Cancer Research UK needed an engaging advertising campaign to drive sign ups to their new virtual mass participation, Cycle 300.
I was responsible for the art direction for the events on and offline advertising. Including a VOD that was aired during the Tour de France, OOH bus advertising and digital adverts.
The event was aimed at three distinct audience groups, so the campaign aimed to illustrate how different people might take on the challenge to encourage sign ups.
Art Direction Lydia Skinner
Film production Kingdom Creative
Photography James Cannon